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Before you read the book, there's something most clinic owners wish they'd known sooner
The practices that fail most often blindly guess at their business.
After working closely with over 70 hormone clinics across multiple states, we’ve seen a clear pattern emerge. The clinics that struggle are rarely the ones with bad providers or even bad ideas. They’re the ones operating without visibility into the numbers that actually drive growth.
The book you just downloaded gives you the framework to start building a stronger business. What the book cannot do for you on its own is analyze your specific numbers, uncover the gaps unique to your practice, or build the plan your clinic actually needs to grow.
Schedule a no risk 30 minute strategy call to ensure you don’t.
The thought that keeps coming back
You didn't get into medicine to spend your nights wondering if you can afford your own staff.
But somewhere between seeing patients and running payroll, something stopped adding up. You’ve probably thought to yourself…
Why am I working this hard and still not sure I can make payroll next month?
The hours keep going up, but your bank account doesn’t seem to follow.
I feel like I'm doing everything myself and none of it is moving the needle.
You’re the provider, the manager, the marketer, and the bookkeeper. And nothing gets your full attention.
I spent money on marketing and got almost nothing in return.
You tried ads, maybe hired someone, and still can’t tell what worked or what was wasted.
What do those other clinics know that I don't?
You see competitors growing and wonder if there’s a playbook you somehow missed.
Something isn't right, but I can't put my finger on what it is.
You know you should be further along, but every direction feels like another guess.
A Real Clinic’s Story
One provider came to us completely frazzled. She had a few months of runway left, and her accountant had been keeping the books without ever flagging that her overhead had exceeded her income. She was too busy treating patients to notice she was about to lose the business. The villain wasn’t her ability. It was a system around her that gave her zero visibility into what mattered.
The gap between how hard you are working and what’s in your bank account is not about your ability, but rather what you weren’t taught about business. Trial and error has a cost bigger than you can possibly imagine.
What guessing actually costs you
Every month you operate on gut instinct, your hidden costs stack up.
These aren’t worst case scenarios. They’re what we see with real clinics during our workshops.
$60,000/yr
Incorrect Pricing
Clinics typically leave $30K to $60K on the table annually by underpricing services relative to market value and cost of delivery.
$50,000+/yr
Patient Churn
Patients who don’t return after their first visit represent thousands in lifetime value that walks out the door without a system to bring them back.
$40,000+/yr
No Marketing System
The problem often isn’t lead generation. It’s that your operations can’t convert what marketing brings in. The leads come, they try to call once and move on.
$75,000+
Hiring The Wrong Staff
A bad front desk, an unfriendly MA, or a weak patient liaison creates cascading damage across patient experience, conversion, and team morale.
These costs don’t show up on a spreadsheet. They hide in the gaps between how your clinic runs and how it could run. You know that feeling that something’s not working, but you can’t quite pinpoint it? These are that feeling. And they stay hidden until someone who knows where to look actually looks.
A 30 minute call to start getting answers.
The book gives you the insights to understand your business differently. But insights alone don’t become results when you’re already stretched thin seeing patients, managing staff, and keeping the lights on.
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Your Custom Growth Plan
Built specifically
for your clinic
The book gives you the framework.
Our Workshop builds your Solution.
Imagine walking into a working session overwhelmed and uncertain, and walking out with total clarity on exactly what to do next, why it matters, and how to prioritize it. That transformation is what the Profitable Practice Growth Workshop delivers.
We didn’t guess at what works for hormone clinics. We built a methodology from working inside 70+ practices and proving what moves the needle. That methodology drives everything we do in the Workshop.
You walk out with a clear, prioritized roadmap built around your clinic’s actual data and your personal goals. This isn’t some generic copy/paste template that any clinic can randomly download. This is a plan that’s made specifically for you, and ready to execute.
The Profitable Practice Growth Workshop
A Comprehensive Plan For Growth, Built For Your Clinic
Deep-dive into your clinic’s operations, finances, and growth potential, led by the AMP consulting team who have done this for over 70 clinics of all sizes.
We didn’t learn this from a textbook. We learned it from running our own clinic. We built a hormone clinic from the ground up, sat with patients, hired and managed staff, created the operational systems, and optimized every part of the business through real trial and error. We grew it from four people making under 500K to a team of 23 generating over 4 million annually.
That experience is what makes AMP different. We’re not outside consultants guessing at what might work. We’ve been in the patient rooms, we’ve sat the front desk, we’ve done the late-night strategy planning for how to maintain and scale our clinic through consistently new challenges like Covid. Our passion became teaching other clinic owners to build what we built, without the years of costly mistakes it took us to figure it out.
Discover Your True Revenue Potential
See the gap between where your pricing is now and where it should be based on your market, your costs, and your growth goals.
Find the Silent Costs Draining Your Margins
Uncover the specific leaks in your operations that are quietly pulling money from your bottom line every single month.
Get a Month-by-Month Growth Roadmap
Built using AMP’s proprietary P.O.W.E.R. framework, it provides the comprehensive plan that spans everything from pricing and operations planning to hiring and marketing.
See Your Blind Spots for the First Time
Experience the moments where something clicks and you realize what you’ve been missing, the patterns you couldn’t see from inside your own business.
The hidden costs you saw earlier don’t stop accumulating on their own. Every month without a plan, they continue. The Workshop exists to replace uncertainty with a clear path forward. The only question is how long you want to wait before taking it.
Start with a free 30-minute Growth Audit Call.
Real results from real clinics
Clinic owners who stopped guessing
And took action toward a Profitable Practice.
After doing the workshop, and continuing to work with Jody and AMP we’ve grown our business over 7 figures. Yes, I did say 7 figures. I only wish I had done it sooner
Dr. Richard Welch
Founder, MD Cosmedx
We went from fear of closing our doors to creating a thriving clinic that was booked solid with structure and growth we never thought possible.
Dr. Maria Elena Spinelli, Italy
Founder, Centro Medico Dr.ssa Spinelli
Their plan exceeded expectations. I thought it would take months before a return on my investment. However, the ROI was seen the first month!
Dr. Wilson-King
Founder, Victory Rejuvenation Center
Questions You May Be Thinking
Can I afford this right now?
A better question might be: can you afford not to? You just saw what hidden costs look like when they go unaddressed month after month. The Workshop is an investment in stopping those losses, not an expense added on top of them. And the call to discuss it is completely free.
What if my clinic is too early-stage for this?
It’s actually better to build the right foundation from the very beginning rather than spending months (or years) undoing poorly implemented practices pointing you down the wrong path to profitability. Early-stage clinics often benefit the most because every decision compounds from here.
Why do I need this if I have the book?
You absolutely can build your plan using the book if you dedicate the required time and focused attention to analyzing your own business and making your own strategic choices. The Workshop is for those who want to accelerate their results and have an experienced team help them build the plan, stay accountable, and avoid the costly mistakes that come with doing things on your own for the first time.
What does having a Profitable Practice look like for you?
It all starts with a conversation
Book a free 30-minute Growth Audit Call with one of our founders. This isn’t a sales pitch. It’s a real consulting conversation about your clinic, and you’ll walk away with something valuable whether or not we ever work together.
What you'll walk away from the call with
🎯
Understanding on your biggest priority.
We’ll help you cut through the noise and identify which problem to focus on first based on where your clinic is right now.
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Insights you haven’t considered.
After working inside 70+ clinics, we see patterns you may not have seen from being inside your own business.
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Recommended next step.
We’ll share an actionable recommendation on what to consider doing next to move your clinic forward, regardless of whether that involves AMP.
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A conversation with a clinic thought leader. You’ll speak with Jody or Patrick, founders who have personally run and scaled a multi-million dollar hormone clinic. They understand your world because they’ve lived it.
This call delivers value on its own. There is no obligation, no pressure, and no pitch unless you ask for one.
Jody Layne
Cofounder & CEO
Patrick Dermody
Cofounder & COO
Follow Us on Social & Listen To Our Podcast
Book Your Free Growth Audit Call
This call delivers value on its own. There is no obligation, no pressure, and no pitch unless you ask for one.
🛡️
100% Risk-Free
Complete the Workshop, and if you don’t feel it delivered the value you expected, email us within 14 days for a full refund. No questions asked.
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Limited Availability
Because every Workshop is built personally by our senior consulting team, we work with a limited number of clinics each month.