The podcast for hormone & wellness clinic owners
Beyond Hormones:The Business of Wellness
You know how to care for your patients, so we’re here to talk about building a clinic that takes care of you too.
Join Jody Layne for candid conversations and stories with clinic owners and business experts around the decisions, systems, and lessons they’ve uncovered to help you build a thriving practice that changes lives.
Beyond Hormones is a business podcast for hormone and wellness clinic owners, providers, and practice leaders who want practical strategies for marketing, operations, leadership, patient experience, and profitability.
Hosted by Jody Layne · AMP Cofounder & CEO
Real Conversations.Stronger Clinics
Listen wherever you like.
In the spotlight · Episode 91
A conversation worth making time for
Jody Layne in conversation with
Dr. Neal Rouzier
Physician & Hormone Therapy Educator
For more than three decades, Dr. Neal Rouzier has helped shape how thousands of providers think about hormone therapy. In this rare two-hour sit-down conversation, Jody asks the questions providers wanted answered most, from the research and controversies to the lessons that shaped his career and what comes next.
- Hear the unlikely story that launched his teaching career.
- Explore his “apples vs. oranges” framework for hormone therapy.
- Get his perspective on the clinical and business questions providers asked most.
Episode 91 · Approximately 2 hours
In the spotlight · Episode 83
A conversation worth clearing your calendar for
Jody Layne in conversation with
Yuri Elkaim
Founder & CEO, Healthpreneur
What changes when you start thinking like the CEO of your clinic? Jody and Yuri explore the decisions behind growth, from attracting patients to building a business that can work beyond you.
- Lead your practice with a clearer business vision.
- Connect marketing decisions to patient value.
- Rethink the limits of doing everything yourself.
Episode 83 · Approximately 59 minutes
Fresh from the microphone
The Latest Episodes from
Beyond Hormones
Your next walk, drive, or break between patients could bring you a new perspective.
Prefer audio? Apple Podcasts · Spotify
Good conversations deserve Attention
Don’t miss the next conversation.
Get new Beyond Hormones episodes and their companion resources delivered directly to your inbox. Episodes drop weekly.
Keep me in the conversation.
Meet your host
Jody Layne
Cofounder & CEO, Accelerated Medical Practices
Jody brings a business strategist’s perspective and the experience of working inside a hormone clinic. She spent eight years helping grow a hormone practice and improving the way it operates.
On Beyond Hormones, she puts that experience to work through thoughtful questions, candid conversations, and a clear focus about the business side of great patient care.
Inside the clinic
Hands-on operational and patient-experience background.
Behind the business
Decades of business strategy and marketing experience.
From our listeners
Conversations that connect.
“So much knowledge in digestible episodes. Highly recommend, thank you Jody!”
ZooKeeper_13 · Apple Podcasts review, April 9 · Read the reviews ↗
There’s something powerful about hearing
“I’ve been there, too.”
Your experience could be someone else’s breakthrough.
A seat at the microphone
Your clinic has a story.
Let’s share it.
Own a cash-pay hormone or wellness clinic? The decisions, challenges, and lessons behind your practice could help another owner move forward.
You don’t need a perfectly polished success story. Tell Jody what you’ve learned along the way.
Keep exploring
Conversations Worth Making Time For
Uniquely different guests. Equally shared challenges.
In each episode you can find powerful new insights and invaluable advice you can bring back to your clinic.
PATIENT EXPERIENCE
Good, Better, Best: The System That's Kept Her Booked for 15 Years
With Dr. Aimee Duffy
Care options, discovery calls, and the follow-up that helps patients take the next step.
PROFITABILITY
Your Clinic Makes More Money. So Why Doesn't Your Paycheck?
With Craig Dacy
A clearer way to think about the gap between clinic revenue and your own paycheck.
MARKETING
ChatGPT already answered your patient's question. Was it about you?
With Uli Iserloh
How AI-assisted search is changing the way patients discover your practice.
Listen. Learn. Then put it to work.
EPISODE 88 + COMPANION CHECKLIST
Bring the conversation into your clinic
A useful listen.
A practical next step.
Explore Jody’s conversation about AI visibility, then use the companion checklist to organize your next steps.
The 5-Day AI Visibility Checklist for Hormone Clinics
A day-by-day action plan, including an email you can send your web developer.
Before you press play
Got questions? We're happy to answer
Who is Beyond Hormones for?
Hormone and wellness clinic owners, providers, practice managers, and team members who want to understand the business side of a practice.
What will I hear on the show?
Clinic-owner stories, conversations with business experts, and solo episodes from Jody on topics such as marketing, operations, leadership, patient experience, and profitability.
Does Beyond Hormones teach me how to grow a hormone clinic?
Yes. Beyond Hormones covers the business side of running and growing hormone and wellness clinics, including marketing, sales, operations, leadership, staffing, patient experience, automation, retention, and profitability.
Where can I listen or watch?
Find the show on Apple Podcasts, Spotify, iHeartRadio, and YouTube.
How often are new Beyond Hormones episodes released?
New Beyond Hormones episodes are released weekly and are available on YouTube, Apple Podcasts, Spotify, iHeartRadio, and other major podcast platforms.
How can I suggest a topic or become a guest?
Send Jody a guest inquiry or email [email protected] with a topic suggestion.
The next conversation could be the one you needed.
Stay curious.
Stay connected.
Keep learning alongside clinic owners who understand the business you’re building.
Ready for help with your clinic? Book a consultation with AMP.